Funnels can be complicated … really complicated, so complex that many people quit prior to they introduce their first real campaign. Kartra Facebook Group
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra Facebook Group
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Facebook Group
The basic idea is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge extremely high costs for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Kartra Facebook Group
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Kartra Facebook Group
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you should:Kartra Facebook Group
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or achieve their wanted condition Kartra Facebook Group
Action: give them the chance to purchase
Many sales funnels extend these steps throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).Kartra Facebook Group
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make sure you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.Kartra Facebook Group
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the best mental weapon we need to convince individuals.
There is so much information out there that it is incredibly difficult to understand which to trust.
Social proof offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re almost ready to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Facebook Group
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!