Funnels can be made complex … actually made complex, so complex that most people give up before they launch their first real campaign. Kartra Examples
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their discomfort or accomplish their desired condition
Action: give them the chance to purchase
Many sales funnels extend these steps across multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make certain you register, since I have big plans for funnel contractors in the works quickly!
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.Kartra Examples
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social proof offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re nearly prepared to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day money back 110% refund warranty.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!