Funnels can be made complex … actually complicated, so complex that most people give up prior to they release their first genuine project. Kartra Example Sites
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or achieve their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each concept below (as well as a link to download the whole funnel!).Get the entire funnel for free????
The totally free One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge prepare for funnel builders in the works quickly!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Kartra Example Sites
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some ideas:
Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we have to persuade people.
There is so much information out there that it is incredibly hard to know which to trust.
Social evidence offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to request for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
