Funnels can be made complex … truly complicated, so complex that many people give up before they release their first real campaign. Kartra Email Opt-In Add On
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (in addition to a link to download the whole funnel!).Get the entire funnel free of charge????
The free One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Kartra Email Opt-In Add On
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to encourage individuals.
There is so much information out there that it is exceptionally challenging to know which to trust.
Social proof gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically prepared to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are several effective formats for warranties:
30+ day money back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need really to request their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!