Funnels can be complicated … actually complicated, so complex that the majority of people quit prior to they release their first real campaign. Kartra Email Deliverability
What if you could streamline this and put a sales funnel on a single page?
Kartra Email Deliverability
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Kartra Email Deliverability
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or achieve their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these steps across numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (along with a link to download the entire funnel!).Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you sign up, because I have big prepare for funnel home builders in the works quickly!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Kartra Email Deliverability
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we need to convince individuals.
There is a lot information out there that it is incredibly tough to understand which to trust.
Social proof offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re almost ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have shown that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You require actually to ask for their money and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of current finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!