Funnels can be made complex … actually made complex, so complicated that the majority of people give up before they launch their very first genuine campaign. Kartra Email Banned
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Kartra Email Banned
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Email Banned
The general concept is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Kartra Email Banned
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Kartra Email Banned
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Kartra Email Banned
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or achieve their wanted condition Kartra Email Banned
Action: give them the chance to buy
Most sales funnels extend these steps across numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (in addition to a link to download the whole funnel!).Kartra Email Banned
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But make certain you register, because I have big plans for funnel builders in the works soon!
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Kartra Email Banned
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best psychological weapon we need to convince people.
There is so much information out there that it is extremely challenging to understand which to trust.
Social proof offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require really to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Email Banned
This guide offered you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!