Funnels can be made complex … actually made complex, so complex that many people give up before they introduce their very first genuine campaign. Kartra Edit Sequence
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Edit Sequence
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Edit Sequence
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Kartra Edit Sequence
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Kartra Edit Sequence
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Kartra Edit Sequence
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their discomfort or accomplish their wanted condition Kartra Edit Sequence
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).Kartra Edit Sequence
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make certain you register, since I have huge prepare for funnel contractors in the works soon!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Kartra Edit Sequence
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we need to convince individuals.
There is so much information out there that it is exceptionally challenging to understand which to trust.
Social evidence offers us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need actually to request for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Edit Sequence
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!