Funnels can be made complex … actually made complex, so complex that many people give up before they launch their first genuine campaign. Kartra Ebook
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high costs for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to purchase
The majority of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (as well as a link to download the whole funnel!).Get the entire funnel free of charge????
The free One Page Funnel has expired … But make sure you sign up, since I have huge prepare for funnel contractors in the works quickly!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Kartra Ebook
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some pointers:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the very best psychological weapon we have to encourage people.
There is a lot information out there that it is incredibly difficult to know which to trust.
Social evidence gives us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day money back 110% refund warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
