Funnels can be complicated … truly complicated, so complicated that most people quit before they introduce their very first genuine project. Kartra Done For You
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high prices for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you should:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or attain their desired condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (along with a link to download the whole funnel!).Get the whole funnel for free????
The free One Page Funnel has actually ended … However make certain you sign up, because I have big plans for funnel contractors in the works quickly!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Kartra Done For You
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some pointers:
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social evidence gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day cash back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You require in fact to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
