Funnels can be complicated … really made complex, so complex that many people give up prior to they release their first genuine project. Kartra Domain Name
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However ensure you sign up, because I have big prepare for funnel home builders in the works quickly!
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.Kartra Domain Name
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is a lot info out there that it is extremely challenging to understand which to trust.
Social evidence gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You require actually to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!