Funnels can be made complex … truly made complex, so complex that many people give up before they launch their first genuine project. Kartra Domain Forwarding
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Domain Forwarding
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Domain Forwarding
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Kartra Domain Forwarding
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Kartra Domain Forwarding
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Kartra Domain Forwarding
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or achieve their desired condition Kartra Domain Forwarding
Action: give them the chance to purchase
Most sales funnels extend these steps across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).Kartra Domain Forwarding
Get the entire funnel totally free????
The free One Page Funnel has ended … However ensure you sign up, since I have huge plans for funnel builders in the works soon!
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.Kartra Domain Forwarding
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social evidence offers us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are several successful formats for warranties:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Domain Forwarding
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!