Funnels can be made complex … truly complicated, so complex that most people quit before they launch their very first genuine project. Kartra Docusign
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Docusign
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Docusign
The general idea is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Kartra Docusign
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).Kartra Docusign
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Kartra Docusign
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or accomplish their desired condition Kartra Docusign
Action: provide the chance to purchase
Most sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (along with a link to download the entire funnel!).Kartra Docusign
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make certain you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.Kartra Docusign
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is extremely tough to know which to trust.
Social proof gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so essential.
You require actually to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Docusign
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!