Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they launch their first genuine project. Kartra Deliverability
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Kartra Deliverability
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Deliverability
The general idea is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Kartra Deliverability
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Kartra Deliverability
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you should:Kartra Deliverability
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or accomplish their wanted condition Kartra Deliverability
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (as well as a link to download the whole funnel!).Kartra Deliverability
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However ensure you sign up, since I have big plans for funnel home builders in the works soon!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.Kartra Deliverability
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we need to encourage individuals.
There is a lot info out there that it is exceptionally difficult to know which to trust.
Social evidence offers us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% money back warranty.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You need actually to request their money and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Deliverability
This guide provided you a summary of current best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!