Funnels can be made complex … really made complex, so complex that most people give up prior to they introduce their first real campaign. Kartra Crm
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Crm
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Crm
The basic concept is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Kartra Crm
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Kartra Crm
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you should:Kartra Crm
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to remove their pain or accomplish their desired condition Kartra Crm
Action: give them the chance to buy
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each concept listed below (in addition to a link to download the entire funnel!).Kartra Crm
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But ensure you sign up, because I have big prepare for funnel builders in the works quickly!
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Kartra Crm
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the best mental weapon we have to encourage people.
There is so much details out there that it is extremely tough to understand which to trust.
Social evidence offers us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day refund 110% refund guarantee.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need actually to request for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Crm
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!