Funnels can be complicated … really complicated, so complicated that most people give up prior to they release their first genuine campaign. Kartra Creating Your Homepage
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Kartra Creating Your Homepage
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Creating Your Homepage
The general concept is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Kartra Creating Your Homepage
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Kartra Creating Your Homepage
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Kartra Creating Your Homepage
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or accomplish their preferred condition Kartra Creating Your Homepage
Action: provide the chance to purchase
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).Kartra Creating Your Homepage
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you sign up, since I have big prepare for funnel builders in the works soon!
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.Kartra Creating Your Homepage
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some ideas:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is extremely challenging to know which to trust.
Social evidence offers us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re practically prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are several effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Creating Your Homepage
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
