Funnels can be complicated … truly complicated, so complex that many people give up before they release their very first real campaign. Kartra Courses
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Kartra Courses
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Courses
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge very high costs for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Kartra Courses
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Kartra Courses
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Kartra Courses
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their pain or accomplish their desired condition Kartra Courses
Action: give them the chance to purchase
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (along with a link to download the whole funnel!).Kartra Courses
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But ensure you sign up, because I have big plans for funnel builders in the works quickly!
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.Kartra Courses
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we have to persuade individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Courses
This guide gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!