Funnels can be made complex … really complicated, so complex that many people give up prior to they launch their first genuine project. Kartra Course And Memberships
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Course And Memberships
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Course And Memberships
The general idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high prices for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Kartra Course And Memberships
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Kartra Course And Memberships
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you must:Kartra Course And Memberships
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their pain or attain their wanted condition Kartra Course And Memberships
Action: provide the chance to buy
Many sales funnels extend these steps across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).Kartra Course And Memberships
Get the whole funnel for free????
The free One Page Funnel has ended … But make certain you sign up, because I have huge plans for funnel builders in the works quickly!
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Kartra Course And Memberships
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we need to convince people.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social evidence gives us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You require actually to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Course And Memberships
This guide gave you a summary of current best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!