Funnels can be made complex … actually made complex, so complex that the majority of people give up before they release their first genuine campaign. Kartra Coupon
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Kartra Coupon
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Coupon
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Kartra Coupon
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Kartra Coupon
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you should:Kartra Coupon
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or attain their wanted condition Kartra Coupon
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).Kartra Coupon
Get the entire funnel totally free????
The free One Page Funnel has expired … But make sure you register, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Kartra Coupon
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot information out there that it is extremely difficult to know which to trust.
Social proof offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re practically ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Coupon
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!