Funnels can be complicated … really complicated, so complicated that most people quit before they introduce their very first real campaign. Kartra Contract
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Kartra Contract
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Contract
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Kartra Contract
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Kartra Contract
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Kartra Contract
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their discomfort or achieve their desired condition Kartra Contract
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (as well as a link to download the whole funnel!).Kartra Contract
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … However ensure you sign up, since I have big plans for funnel home builders in the works soon!
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra Contract
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is extremely tough to understand which to trust.
Social evidence offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several successful formats for guarantees:
30+ day money back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need actually to request their money and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Contract
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!