Funnels can be complicated … actually made complex, so complicated that many people give up before they introduce their very first real project. Kartra Contact Info
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Contact Info
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Contact Info
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Kartra Contact Info
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Kartra Contact Info
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Kartra Contact Info
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or achieve their preferred condition Kartra Contact Info
Action: provide the chance to purchase
Most sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (along with a link to download the entire funnel!).Kartra Contact Info
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But make certain you sign up, since I have big prepare for funnel home builders in the works soon!
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Kartra Contact Info
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best psychological weapon we need to persuade individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social evidence gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You require actually to request for their money and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Contact Info
This guide provided you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!