Funnels can be made complex … truly made complex, so complicated that the majority of people give up prior to they release their first genuine project. Kartra.com Webinar
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra.com Webinar
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra.com Webinar
The general idea is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Kartra.com Webinar
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Kartra.com Webinar
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Kartra.com Webinar
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or achieve their wanted condition Kartra.com Webinar
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (as well as a link to download the entire funnel!).Kartra.com Webinar
Get the whole funnel for free????
The totally free One Page Funnel has expired … However make sure you register, because I have huge plans for funnel contractors in the works soon!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Kartra.com Webinar
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much info out there that it is incredibly hard to know which to trust.
Social evidence offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require in fact to request for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra.com Webinar
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!