Funnels can be complicated … truly complicated, so complex that the majority of people quit prior to they launch their first real campaign. Kartra.com Support
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra.com Support
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra.com Support
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Kartra.com Support
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Kartra.com Support
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you must:Kartra.com Support
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its ability to remove their discomfort or accomplish their wanted condition Kartra.com Support
Action: give them the chance to buy
Most sales funnels extend these steps across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).Kartra.com Support
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But ensure you register, because I have huge plans for funnel contractors in the works soon!
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.Kartra.com Support
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some tips:
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is a lot info out there that it is exceptionally difficult to know which to trust.
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re almost ready to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are numerous successful formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need really to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra.com Support
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
