Funnels can be made complex … truly complicated, so complex that many people give up before they introduce their first real campaign. Kartra Com Customer Service
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Com Customer Service
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Com Customer Service
The general idea is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Kartra Com Customer Service
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Kartra Com Customer Service
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Kartra Com Customer Service
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or achieve their wanted condition Kartra Com Customer Service
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (along with a link to download the entire funnel!).Kartra Com Customer Service
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However ensure you sign up, since I have big prepare for funnel builders in the works quickly!
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Kartra Com Customer Service
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally hard to know which to trust.
Social proof gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Com Customer Service
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!