Funnels can be complicated … truly complicated, so complex that the majority of people quit before they introduce their first real campaign. Kartra Clickfunnels
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Clickfunnels
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Clickfunnels
The general idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Kartra Clickfunnels
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Kartra Clickfunnels
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:Kartra Clickfunnels
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or attain their preferred condition Kartra Clickfunnels
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (as well as a link to download the entire funnel!).Kartra Clickfunnels
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you register, because I have huge plans for funnel builders in the works soon!
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Kartra Clickfunnels
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is a lot information out there that it is extremely difficult to understand which to trust.
Social evidence gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are several successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You need really to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Clickfunnels
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!