Funnels can be complicated … truly made complex, so complex that many people give up prior to they introduce their first real project. Kartra Checkout Pages
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Kartra Checkout Pages
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Checkout Pages
The general idea is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Kartra Checkout Pages
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Kartra Checkout Pages
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Kartra Checkout Pages
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their pain or attain their preferred condition Kartra Checkout Pages
Action: provide the chance to purchase
The majority of sales funnels extend these steps across multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).Kartra Checkout Pages
Get the whole funnel totally free????
The free One Page Funnel has expired … But ensure you sign up, due to the fact that I have big plans for funnel home builders in the works soon!
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.Kartra Checkout Pages
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we have to persuade people.
There is so much information out there that it is incredibly hard to understand which to trust.
Social evidence provides us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need actually to request their money and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Checkout Pages
This guide offered you a summary of present best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!