Funnels can be made complex … actually complicated, so complicated that most people quit prior to they introduce their first genuine campaign. Kartra Change Footer
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Change Footer
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Change Footer
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Kartra Change Footer
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Kartra Change Footer
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:Kartra Change Footer
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or attain their wanted condition Kartra Change Footer
Action: provide the chance to buy
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).Kartra Change Footer
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you sign up, because I have big prepare for funnel builders in the works soon!
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Kartra Change Footer
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we have to persuade individuals.
There is so much info out there that it is extremely hard to understand which to trust.
Social evidence provides us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Change Footer
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!