Funnels can be made complex … truly complicated, so complex that most people give up prior to they launch their first real campaign. Kartra Change Custom Input Field
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Change Custom Input Field
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Change Custom Input Field
The basic idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Kartra Change Custom Input Field
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Kartra Change Custom Input Field
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Kartra Change Custom Input Field
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their pain or achieve their preferred condition Kartra Change Custom Input Field
Action: provide the opportunity to purchase
Many sales funnels extend these actions across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (along with a link to download the whole funnel!).Kartra Change Custom Input Field
Get the whole funnel for free????
The free One Page Funnel has ended … However make sure you register, due to the fact that I have huge prepare for funnel contractors in the works soon!
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Kartra Change Custom Input Field
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we have to persuade people.
There is so much details out there that it is incredibly hard to know which to trust.
Social evidence provides us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for guarantees:
30+ day money back 110% money back warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Change Custom Input Field
This guide provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!