Funnels can be made complex … actually made complex, so complex that many people quit before they launch their first real project. Kartra Ceo
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Ceo
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Ceo
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Kartra Ceo
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Kartra Ceo
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:Kartra Ceo
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or achieve their preferred condition Kartra Ceo
Action: provide the chance to purchase
Most sales funnels extend these actions throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (as well as a link to download the whole funnel!).Kartra Ceo
Get the whole funnel totally free????
The free One Page Funnel has ended … But ensure you sign up, because I have big prepare for funnel builders in the works quickly!
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Kartra Ceo
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we have to convince people.
There is so much info out there that it is exceptionally tough to know which to trust.
Social proof gives us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re almost all set to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several successful formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require in fact to request their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Ceo
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!