Funnels can be complicated … really complicated, so complicated that most people quit before they introduce their first real campaign. Kartra Capterra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Kartra Capterra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Capterra
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Kartra Capterra
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Kartra Capterra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra Capterra
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or accomplish their preferred condition Kartra Capterra
Action: give them the chance to purchase
Many sales funnels extend these steps throughout several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).Kartra Capterra
Get the entire funnel totally free????
The free One Page Funnel has expired … But make certain you sign up, because I have huge prepare for funnel home builders in the works quickly!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Kartra Capterra
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we need to convince individuals.
There is a lot info out there that it is exceptionally tough to understand which to trust.
Social proof gives us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re nearly all set to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Capterra
This tutorial provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!