Funnels can be made complex … actually complicated, so complicated that the majority of people give up prior to they introduce their first genuine project. Kartra Canclled My Account
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Kartra Canclled My Account
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Canclled My Account
The basic concept is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Kartra Canclled My Account
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Kartra Canclled My Account
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Kartra Canclled My Account
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or achieve their desired condition Kartra Canclled My Account
Action: give them the chance to buy
Many sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle listed below (in addition to a link to download the whole funnel!).Kartra Canclled My Account
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you sign up, due to the fact that I have big plans for funnel builders in the works quickly!
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.Kartra Canclled My Account
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some suggestions:
Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is so much information out there that it is incredibly hard to understand which to trust.
Social proof gives us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Canclled My Account
This guide offered you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
