Funnels can be made complex … really complicated, so complex that the majority of people quit prior to they introduce their first real campaign. Kartra Can You Make Your WordPress Homepage
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Can You Make Your WordPress Homepage
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Can You Make Your WordPress Homepage
The general concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high costs for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Kartra Can You Make Your WordPress Homepage
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Kartra Can You Make Your WordPress Homepage
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Kartra Can You Make Your WordPress Homepage
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or accomplish their desired condition Kartra Can You Make Your WordPress Homepage
Action: give them the chance to buy
Many sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (along with a link to download the whole funnel!).Kartra Can You Make Your WordPress Homepage
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Kartra Can You Make Your WordPress Homepage
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the best mental weapon we need to convince individuals.
There is so much info out there that it is exceptionally tough to know which to trust.
Social evidence provides us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost prepared to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Can You Make Your WordPress Homepage
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!