Funnels can be complicated … actually made complex, so complex that the majority of people quit prior to they introduce their first real project. Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
The general concept is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge extremely high rates for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their discomfort or achieve their desired condition Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
Action: give them the chance to buy
A lot of sales funnels extend these steps across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (in addition to a link to download the whole funnel!).Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
Get the entire funnel for free????
The free One Page Funnel has expired … However ensure you register, due to the fact that I have big plans for funnel builders in the works soon!
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we need to convince individuals.
There is so much information out there that it is extremely tough to understand which to trust.
Social proof offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back guarantee.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to request their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra – Can It Run Webinars? How Do I Create A Signature In Kartra
This guide provided you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!