Funnels can be complicated … truly made complex, so complex that most people quit prior to they introduce their first genuine campaign. Kartra Calendar
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra Calendar
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Calendar
The basic idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Kartra Calendar
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Kartra Calendar
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Kartra Calendar
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or attain their preferred condition Kartra Calendar
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (along with a link to download the whole funnel!).Kartra Calendar
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make sure you register, since I have huge prepare for funnel contractors in the works soon!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Kartra Calendar
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we need to persuade individuals.
There is so much info out there that it is exceptionally difficult to understand which to trust.
Social proof gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day cash back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need actually to request for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Calendar
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!