Funnels can be complicated … really made complex, so complicated that most people quit prior to they introduce their very first genuine project. Kartra Blogs
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Kartra Blogs
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Blogs
The basic idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Kartra Blogs
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Kartra Blogs
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you need to:Kartra Blogs
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or attain their desired condition Kartra Blogs
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Kartra Blogs
Get the whole funnel for free????
The free One Page Funnel has actually ended … However make sure you sign up, due to the fact that I have big plans for funnel contractors in the works quickly!
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Kartra Blogs
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we need to persuade people.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re almost prepared to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You require really to request their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Blogs
This guide offered you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!