Funnels can be made complex … really complicated, so complicated that many people quit before they introduce their very first genuine project. Kartra Blog Setup
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Blog Setup
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Blog Setup
The general idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Kartra Blog Setup
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Kartra Blog Setup
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Kartra Blog Setup
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or attain their preferred condition Kartra Blog Setup
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (in addition to a link to download the entire funnel!).Kartra Blog Setup
Get the whole funnel totally free????
The free One Page Funnel has expired … But make certain you register, because I have big plans for funnel contractors in the works soon!
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Kartra Blog Setup
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some pointers:
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is so much details out there that it is incredibly hard to know which to trust.
Social evidence gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day money back 110% money back assurance.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need really to request their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Blog Setup
This tutorial offered you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
