Funnels can be complicated … really made complex, so complicated that the majority of people quit prior to they launch their very first genuine project. Kartra Blog Post
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra Blog Post
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Blog Post
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Kartra Blog Post
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Kartra Blog Post
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Kartra Blog Post
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their discomfort or accomplish their desired condition Kartra Blog Post
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (in addition to a link to download the whole funnel!).Kartra Blog Post
Get the whole funnel totally free????
The totally free One Page Funnel has ended … But make sure you sign up, since I have huge prepare for funnel contractors in the works soon!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Kartra Blog Post
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social proof is the best mental weapon we have to convince individuals.
There is a lot info out there that it is exceptionally difficult to understand which to trust.
Social proof gives us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Testimonials have shown that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Blog Post
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!