Funnels can be complicated … actually made complex, so complicated that most people quit before they launch their first real project. Kartra Black Friday Sale
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Black Friday Sale
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Black Friday Sale
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Kartra Black Friday Sale
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Kartra Black Friday Sale
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you should:Kartra Black Friday Sale
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their pain or accomplish their desired condition Kartra Black Friday Sale
Action: provide the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).Kartra Black Friday Sale
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … However make certain you sign up, since I have big prepare for funnel builders in the works soon!
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Kartra Black Friday Sale
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely difficult to know which to trust.
Social proof gives us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost prepared to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Black Friday Sale
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!