Funnels can be complicated … actually made complex, so complex that many people quit before they launch their very first real project. Kartra Black Friday 2018
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra Black Friday 2018
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Black Friday 2018
The basic idea is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge very high prices for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Kartra Black Friday 2018
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Kartra Black Friday 2018
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Kartra Black Friday 2018
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their pain or achieve their preferred condition Kartra Black Friday 2018
Action: provide the chance to buy
Many sales funnels extend these actions throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).Kartra Black Friday 2018
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make certain you register, due to the fact that I have big prepare for funnel home builders in the works soon!
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra Black Friday 2018
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the best mental weapon we have to encourage people.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social evidence gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are several effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You need really to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Black Friday 2018
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
