Funnels can be made complex … truly made complex, so complex that many people give up before they release their very first genuine project. Kartra Billing Terms
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Billing Terms
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Billing Terms
The basic concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Kartra Billing Terms
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Kartra Billing Terms
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Kartra Billing Terms
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their preferred condition Kartra Billing Terms
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).Kartra Billing Terms
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … But make sure you sign up, since I have big plans for funnel contractors in the works quickly!
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.Kartra Billing Terms
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the best mental weapon we need to convince individuals.
There is a lot information out there that it is exceptionally challenging to understand which to trust.
Social evidence provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re almost ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Billing Terms
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!