Funnels can be made complex … actually complicated, so complicated that many people give up prior to they launch their very first real campaign. Kartra Automations
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Automations
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Automations
The basic concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Kartra Automations
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Kartra Automations
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Kartra Automations
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or achieve their preferred condition Kartra Automations
Action: provide the opportunity to buy
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (in addition to a link to download the entire funnel!).Kartra Automations
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have big plans for funnel contractors in the works soon!
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Kartra Automations
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best mental weapon we have to encourage people.
There is a lot info out there that it is incredibly hard to know which to trust.
Social proof offers us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it means they’re practically all set to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for warranties:
30+ day money back 110% money back guarantee.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You need in fact to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Automations
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!