Funnels can be made complex … actually complicated, so complicated that most people give up prior to they launch their very first real project. Kartra Automated Responder
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Automated Responder
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Automated Responder
The general concept is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Kartra Automated Responder
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Kartra Automated Responder
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Kartra Automated Responder
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or accomplish their desired condition Kartra Automated Responder
Action: give them the chance to buy
Most sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (in addition to a link to download the entire funnel!).Kartra Automated Responder
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make certain you register, due to the fact that I have huge plans for funnel contractors in the works soon!
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Kartra Automated Responder
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot information out there that it is extremely tough to know which to trust.
Social proof gives us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Automated Responder
This guide offered you an overview of present finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
