Funnels can be made complex … really made complex, so complex that the majority of people quit before they launch their first genuine campaign. Kartra As Website Builder
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra As Website Builder
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra As Website Builder
The basic idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Kartra As Website Builder
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Kartra As Website Builder
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Kartra As Website Builder
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or achieve their wanted condition Kartra As Website Builder
Action: give them the opportunity to buy
Many sales funnels extend these actions across several pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept below (along with a link to download the entire funnel!).Kartra As Website Builder
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … However ensure you register, because I have huge prepare for funnel builders in the works soon!
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.Kartra As Website Builder
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we have to convince people.
There is a lot details out there that it is incredibly tough to know which to trust.
Social evidence provides us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re almost all set to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have shown that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day cash back 110% money back assurance.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You require really to request their money and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra As Website Builder
This tutorial offered you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!