Funnels can be complicated … truly made complex, so complicated that most people quit before they introduce their first genuine project. Kartra And Zapier
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Kartra And Zapier
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra And Zapier
The basic concept is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Kartra And Zapier
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Kartra And Zapier
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Kartra And Zapier
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their pain or accomplish their wanted condition Kartra And Zapier
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).Kartra And Zapier
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However ensure you sign up, because I have big plans for funnel contractors in the works soon!
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.Kartra And Zapier
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we need to encourage individuals.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social proof gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You need really to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra And Zapier
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!