Funnels can be complicated … truly complicated, so complex that the majority of people give up prior to they launch their first real project. Kartra And Ontraport
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra And Ontraport
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra And Ontraport
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Kartra And Ontraport
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Kartra And Ontraport
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:Kartra And Ontraport
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their discomfort or attain their preferred condition Kartra And Ontraport
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (in addition to a link to download the entire funnel!).Kartra And Ontraport
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make certain you sign up, because I have big plans for funnel home builders in the works soon!
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Kartra And Ontraport
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we have to convince people.
There is so much info out there that it is exceptionally tough to know which to trust.
Social proof gives us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly prepared to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are several successful formats for service warranties:
30+ day money back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to request for their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra And Ontraport
This guide provided you a summary of existing best practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!