Funnels can be complicated … actually complicated, so complex that many people quit prior to they release their very first real campaign. Kartra And Gdpr
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Kartra And Gdpr
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra And Gdpr
The basic idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Kartra And Gdpr
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).Kartra And Gdpr
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Kartra And Gdpr
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or achieve their wanted condition Kartra And Gdpr
Action: give them the chance to buy
Most sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Kartra And Gdpr
Get the entire funnel for free????
The free One Page Funnel has expired … However make certain you sign up, since I have big plans for funnel home builders in the works quickly!
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Kartra And Gdpr
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot details out there that it is extremely challenging to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require in fact to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra And Gdpr
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!