Funnels can be made complex … really complicated, so complex that the majority of people quit before they launch their first real campaign. Kartra And Facebook Lead Ads
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra And Facebook Lead Ads
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra And Facebook Lead Ads
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge extremely high rates for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Kartra And Facebook Lead Ads
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Kartra And Facebook Lead Ads
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you should:Kartra And Facebook Lead Ads
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their pain or accomplish their wanted condition Kartra And Facebook Lead Ads
Action: provide the chance to purchase
A lot of sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle below (as well as a link to download the whole funnel!).Kartra And Facebook Lead Ads
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make certain you sign up, because I have big prepare for funnel contractors in the works soon!
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.Kartra And Facebook Lead Ads
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some tips:
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we need to convince people.
There is a lot information out there that it is extremely hard to know which to trust.
Social proof gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You require in fact to request for their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra And Facebook Lead Ads
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
