Funnels can be complicated … actually made complex, so complex that many people give up before they release their first real project. Kartra And Extra Domain
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Kartra And Extra Domain
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra And Extra Domain
The general idea is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Kartra And Extra Domain
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Kartra And Extra Domain
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Kartra And Extra Domain
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their pain or accomplish their wanted condition Kartra And Extra Domain
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (along with a link to download the entire funnel!).Kartra And Extra Domain
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However ensure you register, because I have big plans for funnel home builders in the works quickly!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra And Extra Domain
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the very best mental weapon we need to convince individuals.
There is so much information out there that it is exceptionally tough to know which to trust.
Social proof offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You require really to request for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra And Extra Domain
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!