Funnels can be complicated … actually complicated, so complex that most people give up before they launch their first genuine campaign. Kartra And Aweber
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra And Aweber
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra And Aweber
The basic idea is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Kartra And Aweber
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).Kartra And Aweber
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you must:Kartra And Aweber
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or attain their preferred condition Kartra And Aweber
Action: provide the chance to purchase
A lot of sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).Kartra And Aweber
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Kartra And Aweber
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we have to persuade people.
There is so much info out there that it is incredibly challenging to know which to trust.
Social evidence offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are a number of effective formats for warranties:
30+ day refund 110% cash back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You need really to request their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra And Aweber
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!