Funnels can be complicated … really made complex, so complicated that many people give up before they release their very first real campaign. Kartra Analytics
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Analytics
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Analytics
The basic concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge exceptionally high rates for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Kartra Analytics
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Kartra Analytics
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Kartra Analytics
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or attain their desired condition Kartra Analytics
Action: give them the opportunity to buy
Many sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).Kartra Analytics
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make sure you register, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.Kartra Analytics
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is so much details out there that it is extremely hard to understand which to trust.
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need really to request their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Analytics
This guide gave you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
