Funnels can be complicated … truly made complex, so complicated that most people quit before they release their very first real campaign. Kartra Alternative
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Alternative
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Alternative
The general idea is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge very high prices for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Kartra Alternative
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Kartra Alternative
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Kartra Alternative
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or attain their preferred condition Kartra Alternative
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).Kartra Alternative
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make certain you sign up, because I have huge plans for funnel home builders in the works soon!
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Kartra Alternative
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we need to convince people.
There is so much information out there that it is extremely tough to know which to trust.
Social proof gives us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You need actually to request their money and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Alternative
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
